In 2014 TheGallery, one of Arabian Wings sister companies, signed a contract with a group of Arab artists and from that moment TheGallery took responsibility in representing the artists according to international and world-class criteria. However, we found organizing an event for artists and their projects or artworks, and in order to facilitate the completion and success of a show, there are some essential elements that need to be addressed.
These elements are:
- An appropriate professional art space gallery
- The presence of valuable and important local and international figures
- Times that will fit perfectly with everyone from visitors to collectors and also the media,
- The design of the book should be to a high standard because it will contain the artist’s biography and the expert critique.
- A creative and experienced curator one who knows exactly how to represent the artist’s work in a precise and professional manner.
- Proper advertising and media that have the potential to promote the event and make it an unforgettable experience.
Combining these elements to create an astounding atmosphere for each artist is never an easy task, hence why it’s difficult to hold more than two events a year.
For this reason, Arabian Wings and TheGallery have redefined the approach to organizing such events in the MENA region through the “Art Fair”.
The Art Fair is usually just for the galleries participating in the event, but we have managed to make the Art Fair unique to the artist by organizing (Solos), a completely independent solo exhibition for the artist.
(Solos) gives the artists their space, time, support in terms of media and advertisements, and enables visitors to attend an event that is exclusive to a particular artist, with equal opportunities and support for each one.
We consider Solos a very unique event in the MENA region. Arabian Wings is giving artists the opportunity to present their artworks professionally, exclusively, and under the artist’s own privacy. In order to offer our artists the finest and true meaning of the word ‘support’, we have booked November of each year to hold the event.